Typographia was born as an independent t-shirt brand, based on a simple yet ambitious premise: a unique approach to the art of printing and designing t-shirts.
"Typographia" is the archaic Portuguese word for typography and also a printing workshop. Since typography is one of the main visual influences of the brand and each shop had a small printing facility, we decided to explore the tools of the trade as a symbol and honor the people and history of the printing business.
For the branding, we chose a minimalistic approach and the use of natural, recycled or raw materials. An interesting contrast between clean and rustic, that is reflected in the choice of paper until the layout and signage of the shops.
